E-Commerce
The Power Shift in Travel: Why Experience Suppliers Must Reclaim Control
Introduction:The modern traveler has access to more booking tools than ever, but behind the scenes, a troubling shift has taken place. The in-destination experience market
Be Prepared for a Payment Technology Failure
Online ticketing systems rely on several key financial technologies to ensure that customer payments are processed securely, accurately, and quickly. Each piece plays a unique
What’s the Purpose of an ISO?
What is an ISO? An ISO is a third-party company that is authorized by a credit card network (like Visa or Mastercard) to resell merchant
How Does Credit Card Processing Work?
What is a Payment Gateway? Merchant Processor? Acquiring Bank vs. Issuing Bank? Understanding Online Ticketing Payments: Key Components Explained Online ticketing systems rely on several
Reduce Risk of Chargebacks
Credit card processing fees can be the highest monthly cost for your business, even higher than insurance, well over $10K a month for some. If
Website Live Chat: Is it worth it?
You’ve seen it on some of the websites you’ve visited. Some are intrusive, while some are just a small window hovering on right bottom corner
Converting Strangers into Customers: Understanding the online purchase process
Consider this scenario for a minute: You have a beautiful website, and online sales for your attraction or experience is slowly trickling in. You try
Website Traffic Conversion Dos and Don’ts
DO: Have a Multiple Product Booking Form on the home page and above the fold to accommodate mobile devices. Don’t: Require a customer click more
The Wow Factor, Trust Factor and Yes Factor: Does your website have these?
If you’re in the business of selling a Hawaii visitor experience, you know that you’re not just selling a tour or an admission fee; you’re