E-Commerce – Ponorez Hangout

The Power Shift in Travel: Why Experience Suppliers Must Reclaim Control

Leave a Comment / E-Commerce, Miscellaneous, Online Marketing / Antoinette

Introduction:The modern traveler has access to more booking tools than ever, but behind the scenes, a troubling shift has taken place. The in-destination experience market has become a competitive space for online sales between small local businesses and massive online travel agencies (OTAs). In-destination experiences are what PonoRez was explicitly created to support and serve. […]

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Be Prepared for a Payment Technology Failure

2 Comments / E-Commerce / Antoinette

Online ticketing systems rely on several key financial technologies to ensure that customer payments are processed securely, accurately, and quickly. Each piece plays a unique and vital role in the digital transaction process. It’s extremely frustrating when one component fails. The entire process fails. On June 23 around noon TSYS started declining all transaction on

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Elderly woman consulting with a realtor about a property deal in a cozy indoor setting.

What’s the Purpose of an ISO?

1 Comment / E-Commerce / Antoinette

What is an ISO? An ISO is a third-party company that is authorized by a credit card network (like Visa or Mastercard) to resell merchant services—including credit card processing—on behalf of an acquiring bank. In simpler terms, an ISO helps businesses (such as online ticketing platforms, venues, or event organizers) set up and manage their

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How Does Credit Card Processing Work?

2 Comments / E-Commerce / Antoinette

What is a Payment Gateway? Merchant Processor? Acquiring Bank vs. Issuing Bank? Understanding Online Ticketing Payments: Key Components Explained Online ticketing systems rely on several key financial technologies to ensure that customer payments are processed securely, accurately, and quickly. Among the most important of these are the payment gateway, merchant processor, acquiring bank, and issuing

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Reduce Risk of Chargebacks

1 Comment / E-Commerce, Feature Updates, Online Marketing / Antoinette

Credit card processing fees can be the highest monthly cost for your business, even higher than insurance, well over $10K a month for some. If you are using a booking engine that adds on 4.5% or higher at checkout, that IS likely your highest cost. Do the math on that on, using a flat fee

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Website Live Chat: Is it worth it?

1 Comment / E-Commerce, Online Marketing / dpalileo

You’ve seen it on some of the websites you’ve visited. Some are intrusive, while some are just a small window hovering on right bottom corner of the page. Yes, we’re talking about online live chats. It’s now becoming a ubiquitous feature on e-commerce websites, so much so that many internet retailers have some semblance of

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Converting Strangers into Customers: Understanding the online purchase process

3 Comments / E-Commerce / dpalileo

Consider this scenario for a minute: You have a beautiful website, and online sales for your attraction or experience is slowly trickling in. You try a few ads, step up your social media game, and even add a few discounts to see if it would increase your online sales. Still the same trickle, week after

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Website Traffic Conversion Dos and Don’ts

3 Comments / Analytics, E-Commerce / Antoinette

DO: Have a Multiple Product Booking Form on the home page and above the fold to accommodate mobile devices. Don’t: Require a customer click more than once to be on a booking form. Think of that returning visitor specifically looking to book tickets. DO: Track conversions and traffic flow of visitors. Google Analytics is free

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The Wow Factor, Trust Factor and Yes Factor: Does your website have these?

1 Comment / E-Commerce, Site Structure / dpalileo

If you’re in the business of selling a Hawaii visitor experience, you know that you’re not just selling a tour or an admission fee; you’re selling an unforgettable event that someone will remember hopefully for the rest of their lives, and something that they’ll tell their friends about. You probably have a website that acts

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