It’s never an easy venture to own and operate your own a business that caters to the Hawaii tourism industry. Natural calamities can put a hamper on tours and activities, not to mention ever-changing government regulations, political factors, and other various external events and conditions that make running your business a very challenging endeavor. Ecommerce […]
7 Questions for Marketing Online on a Tight Budget Read More »
Congratulations! You\’ve decided to jump into the realm of paid online marketing. You feel compelled to bring your Hawaii tourism business into the spotlight using on-line ads, but you’re uncertain about the best way to do this. Primarily, you are interested in viewing your options for advertising via Facebook or using Google AdWords. How do you
Facebook Ads vs. Google Adwords: Which One Should You use? Read More »
By now, you\’ve probably heard about Google\’s Tag Manager (GTM). If you\’ve been highly involved in your website\’s marketing strategy and efforts, you\’ve probably read about it in passing, and may have even read a few articles about it. You may be clear on what it is, or maybe not! So, what is it?
Understanding Google Tag Manager Read More »
Congratulations! You know the value of social media marketing in today’s competitive e-commerce world. You’ve set up a Facebook fan page for your business, started a Twitter account, and even set up Pinterest and Instagram accounts. You’ve also started blogging and read our post about blogging ideas for your industry. But wait… you’ve also realized
7 Social Media Content Ideas for the Hawaii Visitor Industry Read More »
You’ve seen it on some of the websites you’ve visited. Some are intrusive, while some are just a small window hovering on right bottom corner of the page. Yes, we’re talking about online live chats. It’s now becoming a ubiquitous feature on e-commerce websites, so much so that many internet retailers have some semblance of
Website Live Chat: Is it worth it? Read More »
What is Google Local Search? Simply put, Local Search is an emphasis on local businesses in search engine results, especially when a search is performed on a mobile device or when certain keywords are used within the search query. Why is this important? Imagine coming up on a mobile search when a potential customer in
The Importance of Google’s Local Search And How To Optimize For It Read More »
A few weeks back, we wrote about must-have plugins for WordPress. However, we didn’t really touch on What WordPress is and why you should consider it as a website platform for your Hawaii activity or attraction website. So, what is WordPress?
Why WordPress? Three Main Reasons Why WordPress Should Be Your CMS of Choice Read More »
When running an e-commerce website, one of the most important tools in your arsenal should be Google Analytics. It’s a free tool from Google that helps you gain important insights on how your website is performing and where you can make changes in your overall web marketing strategy. But what types of information should you
5 Important website traffic insights you can get from Google Analytics Read More »
Consider this scenario for a minute: You have a beautiful website, and online sales for your attraction or experience is slowly trickling in. You try a few ads, step up your social media game, and even add a few discounts to see if it would increase your online sales. Still the same trickle, week after
Converting Strangers into Customers: Understanding the online purchase process Read More »
Are you using WordPress as your website’s CMS? Great! You’re one of the millions of website owners out there that rely on its stability and popularity to run your online business. While WordPress is certainly a great platform for website management, it’s unfortunately not perfect. This is where plugins come to the rescue. It’s also
Five Must-Have Plugins for Your WordPress Website Read More »
