November 2023

Woman booking a Hawaii vacation

Converting Strangers into Customers: Understanding the online purchase process

Consider this scenario for a minute: You have a beautiful website, and online sales for your attraction or experience is slowly trickling in. You try a few ads, step up your social media game, and even add a few discounts to see if it would increase your online sales. Still the same trickle, week after […]

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Wordpress Plugins

Five Must-Have Plugins for Your WordPress Website

Are you using WordPress as your website’s CMS? Great! You’re one of the millions of website owners out there that rely on its stability and popularity to run your online business. While WordPress is certainly a great platform for website management, it’s unfortunately not perfect. This is where plugins come to the rescue. It’s also

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Online Reviews

Dealing with customers online: 4 steps to save and maintain your online reputation

In today’s online marketplace, social media and online review sites have made it very easy for an angry or disgruntled customer to post a scathing review of their experience with your product or service. It’s easy to snap a photo or video while on tour, pointing out a problem or some disappointing unexpected aspect of

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