By now, you\’ve probably heard about Google\’s Tag Manager (GTM). If you\’ve been highly involved in your website\’s marketing strategy and efforts, you\’ve probably read about it in passing, and may have even read a few articles about it. You may be clear on what it is, or maybe not! So, what is it?
When running an e-commerce website, one of the most important tools in your arsenal should be Google Analytics. It’s a free tool from Google that helps you gain important insights on how your website is performing and where you can make changes in your overall web marketing strategy. But what types of information should you
DO: Have a Multiple Product Booking Form on the home page and above the fold to accommodate mobile devices. Don’t: Require a customer click more than once to be on a booking form. Think of that returning visitor specifically looking to book tickets. DO: Track conversions and traffic flow of visitors. Google Analytics is free