By now, you\’ve probably heard about Google\’s Tag Manager (GTM). If you\’ve been highly involved in your website\’s marketing strategy and efforts, you\’ve probably read about it in passing, and may have even read a few articles about it. You may be clear on what it is, or maybe not! So, what is it?
Congratulations! You know the value of social media marketing in today’s competitive e-commerce world. You’ve set up a Facebook fan page for your business, started a Twitter account, and even set up Pinterest and Instagram accounts. You’ve also started blogging and read our post about blogging ideas for your industry. But wait… you’ve also realized
7 Social Media Content Ideas for the Hawaii Visitor Industry Read More »
You’ve seen it on some of the websites you’ve visited. Some are intrusive, while some are just a small window hovering on right bottom corner of the page. Yes, we’re talking about online live chats. It’s now becoming a ubiquitous feature on e-commerce websites, so much so that many internet retailers have some semblance of
What is Google Local Search? Simply put, Local Search is an emphasis on local businesses in search engine results, especially when a search is performed on a mobile device or when certain keywords are used within the search query. Why is this important? Imagine coming up on a mobile search when a potential customer in
The Importance of Google’s Local Search And How To Optimize For It Read More »
A few weeks back, we wrote about must-have plugins for WordPress. However, we didn’t really touch on What WordPress is and why you should consider it as a website platform for your Hawaii activity or attraction website. So, what is WordPress?
Why WordPress? Three Main Reasons Why WordPress Should Be Your CMS of Choice Read More »
Consider this scenario for a minute: You have a beautiful website, and online sales for your attraction or experience is slowly trickling in. You try a few ads, step up your social media game, and even add a few discounts to see if it would increase your online sales. Still the same trickle, week after
Converting Strangers into Customers: Understanding the online purchase process Read More »
Are you using WordPress as your website’s CMS? Great! You’re one of the millions of website owners out there that rely on its stability and popularity to run your online business. While WordPress is certainly a great platform for website management, it’s unfortunately not perfect. This is where plugins come to the rescue. It’s also
Five Must-Have Plugins for Your WordPress Website Read More »
DO: Have a Multiple Product Booking Form on the home page and above the fold to accommodate mobile devices. Don’t: Require a customer click more than once to be on a booking form. Think of that returning visitor specifically looking to book tickets. DO: Track conversions and traffic flow of visitors. Google Analytics is free
In today’s online marketplace, social media and online review sites have made it very easy for an angry or disgruntled customer to post a scathing review of their experience with your product or service. It’s easy to snap a photo or video while on tour, pointing out a problem or some disappointing unexpected aspect of
Dealing with customers online: 4 steps to save and maintain your online reputation Read More »
If you’re in the business of selling a Hawaii visitor experience, you know that you’re not just selling a tour or an admission fee; you’re selling an unforgettable event that someone will remember hopefully for the rest of their lives, and something that they’ll tell their friends about. You probably have a website that acts
The Wow Factor, Trust Factor and Yes Factor: Does your website have these? Read More »
