It’s never an easy venture to own and operate your own a business that caters to the Hawaii tourism industry. Natural calamities can put a hamper on tours and activities, not to mention ever-changing government regulations, political factors, and other various external events and conditions that make running your business a very challenging endeavor. Ecommerce […]
7 Questions for Marketing Online on a Tight Budget Read More »
Congratulations! You\’ve decided to jump into the realm of paid online marketing. You feel compelled to bring your Hawaii tourism business into the spotlight using on-line ads, but you’re uncertain about the best way to do this. Primarily, you are interested in viewing your options for advertising via Facebook or using Google AdWords. How do you
Facebook Ads vs. Google Adwords: Which One Should You use? Read More »
You’ve seen it on some of the websites you’ve visited. Some are intrusive, while some are just a small window hovering on right bottom corner of the page. Yes, we’re talking about online live chats. It’s now becoming a ubiquitous feature on e-commerce websites, so much so that many internet retailers have some semblance of
What is Google Local Search? Simply put, Local Search is an emphasis on local businesses in search engine results, especially when a search is performed on a mobile device or when certain keywords are used within the search query. Why is this important? Imagine coming up on a mobile search when a potential customer in
The Importance of Google’s Local Search And How To Optimize For It Read More »
In today’s online marketplace, social media and online review sites have made it very easy for an angry or disgruntled customer to post a scathing review of their experience with your product or service. It’s easy to snap a photo or video while on tour, pointing out a problem or some disappointing unexpected aspect of
Dealing with customers online: 4 steps to save and maintain your online reputation Read More »
Not using Google Analytics and Google Webmaster Tools These days, it’s fairly uncommon to see websites not using Google Analytics and Google Webmaster Tools. Unfortunately, there are still a few websites that don’t use the power of these two Google tools to their advantage. Without Google Analytics, you’re robbing yourself of valuable insights that can
6 Most Common Website Mistakes That You Should Be Aware Of Read More »
