January 2024

Online Marketing

7 Questions for Marketing Online on a Tight Budget

It’s never an easy venture to own and operate your own a business that caters to the Hawaii tourism industry. Natural calamities can put a hamper on tours and activities, not to mention ever-changing government regulations, political factors, and other various external events and conditions that make running your business a very challenging endeavor. Ecommerce […]

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Pay-Per-Click Advertising

Facebook Ads vs. Google Adwords: Which One Should You use?

Congratulations! You\’ve decided to jump into the realm of paid online marketing. You feel compelled to bring your Hawaii tourism business into the spotlight using on-line ads, but you’re uncertain about the best way to do this. Primarily, you are interested in viewing your options for advertising via Facebook or using Google AdWords. How do you

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social media content ideas

7 Social Media Content Ideas for the Hawaii Visitor Industry

Congratulations! You know the value of social media marketing in today’s competitive e-commerce world. You’ve set up a Facebook fan page for your business, started a Twitter account, and even set up Pinterest and Instagram accounts. You’ve also started blogging and read our post about blogging ideas for your industry. But wait… you’ve also realized

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