December 2023

Local Search

The Importance of Google’s Local Search And How To Optimize For It

What is Google Local Search? Simply put, Local Search is an emphasis on local businesses in search engine results, especially when a search is performed on a mobile device or when certain keywords are used within the search query. Why is this important? Imagine coming up on a mobile search when a potential customer in

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Google Analytics

5 Important website traffic insights you can get from Google Analytics

When running an e-commerce website, one of the most important tools in your arsenal should be Google Analytics. It’s a free tool from Google that helps you gain important insights on how your website is performing and where you can make changes in your overall web marketing strategy. But what types of information should you

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